Finding an amazing paid social buyer will come down to attracting the right candidate with a stand-out job description. Core skills essential for Media Buyers include Media Buying, Negotiation, Analytical Thinking. The most in-demand trending skills currently are Programmatic Advertising, Influencer Marketing.
- As a media buyer, you can expect to work in a fast-paced environment with short deadlines and high-pressure situations.
- For instance, PepsiCo’s media buyers may focus on programmatic media purchasing to more effectively target particular demographics.
- Depending on the company’s KPIs and reporting requirements, this role might involve an additional data scientist or analytics expert to help understand the data.
- For instance, if a media buyer is trying to reach audiences around the world, they might need to work past normal office hours to make sure their campaigns are successful.
- A Media Buyer is responsible for purchasing advertising space and managing media campaigns across various platforms.
- The Google ads ecosystem, often known as “Ad Words,” includes traditional display and banner ads and search advertising, and you can even run YouTube ads from their platform.
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They often work closely with the entire marketing ecosystem to help accelerate the growth of businesses by deploying social campaigns. Trending skills are Programmatic Advertising, Influencer Marketing, while emerging skills focus on Voice Search Marketing, AI in Advertising. Behind every successful advertising campaign, there’s a talented media buyer working tirelessly to make it happen. A media buyer’s average salary can range drastically based on the industry you are working in if you are working for an agency or are being hired by internal teams.
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- If you ask yourself, “Do you need a degree to get hired as a media buyer?” the short answer is No!
- Media buyers who work for big advertising agencies or in major cities typically earn more money than those who work for smaller businesses or in less urban areas.
- Successful candidates will find a supportive environment for professional advancement.
- Based on a standard 40-hour work week, Media Buyers in UAE typically earn between $26.09 and $35.30 per hour per hour.
- Below you’ll find a comparison of average annual compensation in different countries relative to the base rate in Saudi Arabia ($44,725).
Key industries include Artificial Intelligence, Gaming Industry, Healthcare, FinTech, Blockchain, E-commerce, IoT, Cybersecurity. Some media buyers work for advertising agencies or media planning companies, where they acquire experience working with a range of clients and media platforms. For example, media buyers at Ogilvy create and carry out media campaigns for customers like IBM and American Express. Working hours can change in light of the media platforms being used and the intended audience’s time zones. For instance, if a media buyer is trying to reach audiences around the world, they might need to work past normal office hours to make sure their campaigns are successful.
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A Media Buyer is responsible for purchasing advertising space or time across various media platforms, such as television, radio, print, and digital (Although this article is focused on digital-only platforms). Media buyers must deeply understand different media channels, audiences, and advertising capabilities. Media buyers have to collaborate closely with clients to understand their advertising goals and target audiences, as well as with media sales representatives to negotiate rates and secure the best placements. They must also be skilled at using data and analytics tools to track and analyze campaign performance, adjusting strategies as needed to ensure maximum ROI. In today’s digital marketing climate, media buyers https://wizardsdev.com/en/vacancy/media-buyer-adult-dating-part-time-or-full-time/ are in high demand, so you must write a rock-star-level job description to attach a-players to your organization.
Average Media Buyer Salary in Philippines
- All media campaigns purchased from Meta are deployed through their platform known as the “Meta Ads Manager,” formerly Facebook ads manager.
- They can choose which media platforms to use, how much to spend on campaigns, and how to optimize their campaigns for maximum impact by being knowledgeable about these ideas.
- Before you start throwing money at these platforms, a seasoned media buyer will want to understand the campaign’s objective, set achievable KPIs, and understand the budget they are trying to deploy.
- Purchasing ad space on Pinterest is very similar to other digital media platforms.
- This article will focus on programmatic media offered by social platforms like Facebook, TikTok, or Google ads.
- Below you’ll find a comparison of average annual compensation in different countries relative to the base rate in Vietnam ($21,100).
Additionally, unlike some marketing roles, media planning is often directly correlated to a company’s revenue, meaning your job will most likely be safe during an economic downturn. Purchasing ad space on Pinterest is very similar to other digital media platforms. However, the media strategy and advertising creative must be native to the platform. Unlink the broad marketing channels; Pinterest ads work very well for specific industries, such as Home, Gardening, Crafts, and other highly visual products that may have a DIY culture around them.
These roles share many of the same responsibilities and required skills, though their focus areas may vary slightly by organization. Successful media buyers at corporations like Coca-Cola, Nestle, and PepsiCo possess these abilities and use them on a regular basis to make business-growth-promoting choices. Additionally, media buyers who work for agencies may be required to attend client meetings or events outside of normal business hours. Like an industry learning from the experts is usually a great place to start; luckily, several media professionals share their insights on podcasts, Twitter posts, and YouTube videos. In more recent months, the role of Creative Strategy has also become more important when strategizing a successful paid media campaign. Depending on the size of your marketing team, this could be an entirely independent role that works closely with the person deploying media.
Description of job position
A mid-career Media Buyer with 5-9 years of experience earns an average total compensation of R261,510 based on 5 salaries. Media Buyer roles in Saudi Arabia combines professional expertise with innovation, offering competitive salaries in the local market. An early Computer programming career Media Buyer with 1-4 years of experience earns an average total compensation (includes tips, bonus, and overtime pay) of C$46,282 based on 31 salaries. A mid-career Media Buyer with 5-9 years of experience earns an average total compensation of C$49,143 based on 8 salaries. The salary for a media buyer varies depending on their degree of experience, where they live, and the size of the business they work for.
What skills are required for a Media Buyer role?
Their role involves strategizing, identifying target audiences, setting up campaigns, tracking and optimizing results, and creative testing and iteration. If you are a seasoned veteran with ROAS-shattering abilities or a beginner looking for your first gig, finding the right role as a media buyer is not always straightforward, even with proven experience. Here are the top destinations to find a new media-buying job and some secret digital marketing job boards. If you ask yourself, “Do you need a degree to get hired as a media buyer?” the short answer is No! Audience Targeting is at the core value of most modern programmatic advertising platforms.